Ocoos Enterprise, Austin, Texas

Austin, Texas

Austin, Texas

 What is Network Marketing ?

Network marketing allows an enterprise to meaningfully engage with their network of SMBs using internet technology. By leveraging this resource, large brands can create a keiretsu effect which can amplify their brand, drive incremental sales, and strengthen their relationship with the network.   


Enterprises in various industries engage with networks of small businesses (SMBs) as distributors, suppliers, or customers. In general, independent small businesses have limited expertise and capability in sales/marketing. According to Google,


  • 50% of these businesses do not have websites 
  • 90% of them do not have websites optimized for mobile platforms

This is all in the context of 90% of consumers going to the internet as their primary method for research and increasingly doing so on mobile platforms. The situation is so extreme that Google has announced that it will penalize non-mobile optimized websites in their search ranking [mobilegeddon].


Enterprises engage with SMBs in three significant ways:

  1. Distributors:   Here the enterprise is using the network of SMBs as a sales/distribution engine. Examples include insurance agents, financial services, and others.
  2. Suppliers:  Here the enterprise uses a network of  SMB suppliers to deliver value to the customer. Examples include AAA or even co-marketing entities such as vacation and tourist bureaus (VCBs).
  3. Customers:  Here the enterprise is selling significantly into the SMB marketplace. Examples include retails such a sam's club or merchant processors such as firstdata.


Done correctly, the enterprise can leverage internet technology to build a highly differentiated position in the marketplace !!

The technology underpinning for such a solution has some interesting characteristics. From the point-of-view of the SMB, the solution must primarily serve their needs in terms of capability and control. Thus, large enterprise solutions with templated structures have typically not worked well. The traditional SMB website solutions (wix, wordpress, etc) also do not work in this situation due to the lack of scalability and enterprise level management. 


At Ocoos Enterprise, we have built a solution which uniquely mixes these two worlds in interesting ways. 

  • For the SMB, the Ocoos platform uniquely combines website design with business data into a truly complete online solution. Even better, the capability is delivered through Concierge Services (not DIY), and can be done at scale by Ocoos Enterprise. Details of the SMB solution can be found at www.ocoos.com
  • For the enterprise, Ocoos Enterprise is a true platform which allows for the management of large networks of SMBs. Key aspects include advertising optimization with the use of web analytics from SMB websites,  enterprise brand control, and broadcast of timely content (promotions). The details of the solution  are outlined in the distributor, supplier, and customer sections of this website.



Ocoos Destination Marketing Network

(11/19/2015) Ocoos, a software company out of the University of Florida, has developed a patented web solution for destination marketing organizations that seeks to address the current maintenance, promotion, conversion and reporting issues faced by many Tourist Development Council (TDC) web solutions currently being employed around the country.Ocoos Offerings Address These Problems with 4 Key Components:Traffic Generation: Drive traffic to destination marketing websites without the use of expensive and short-lived PPC or Social Media Campaigns (patented).Technology: Minimal level of Internet capability for all partners. Bolt-on eCommerce solutions that are often out-of-reach for small and medium sized business (SMB)Maintenance: Provide partners incentives to keep TDC websites accurate and up-to-date by a managed and natural shift in ownership responsibilities.Analytics: All-encompassing reporting, analytics and eCommerce metrics with built-in remarketing capabilities at county and partner levels.Website VisitorsThe Ocoos platform acts as an add-on product to existing TDC marketing efforts that quickly allows your member profiles to be hosted, maintained, and indexed with the search crawlers for the various activities searched in your area. This patented solution takes online marketing a step further by providing a co-marketing engine that predictively selects related services and promotions within the TDC to be offered to potential customers. This means each website drives traffic back into the TDC system from a large volume of independently indexed pages. This traffic is generally more "qualified" than that traditional marketing campaigns due to the algorithm behind the partner websites, fueled by relevant google searches from the potential visitor. This also acts as a 'NET' to catch potential visitors you may have missed with PPC campaigns in the organic business listing.Provide Technology to Support BusinessWhile exciting at first, most TDC partners quickly realize the traditional "co-marketing web solution" is essentially another website listing or at best a colorful profile. These listings lack the real functionality demanded by today's vacation shopper and add little value to the business. By equipping TDC members with a minimal level of internet capability (e.g.send messages, view maps to location, utilize Interactive calendars) and access to tools such as online scheduling of services and eCommerce, the TDC ensures all visitors can interact directly with the partner online. In fact, most SMB's are already struggling to keep up with technology. Providing real, functional websites ensures visitors will stay engaged with members while adding value to the TDC membership.Ownership of InformationTDC business listings are often plagued with broken or inaccurate links and misinformation surrounding product offerings and business contact information. These discrepancies are the natural result of inefficiencies related to responsibility and ownership in web listings. While the TDC is responsible for updating the profiles on a regular basis, it's common for job titles to change and relationships to fall out of contact. This churn among staff pegged with menial tasks to update business information will always lead to errors which reflect poorly on the business /TDC and cause a poor user experience. The only way to effectively solve this problem is by shifting ownership in TDC listings to the business owners themselves. This shift is made possible by supporting an infrastructure the business owners are incentivized to join/maintain via reduced cost access to technology and real ownership of a marketing tool used in everyday business.AnalyticsThe standard solution for TDC marketing is driven mostly by traditional forms of media (TV, radio, billboards) pointing to a "Visithere.com". This form of advertising is antiquated and inefficient which has led many TDC's to pursue other forms of paid marketing - most commonly PPC and Social Media campaigns. Should the organization attempt to address the usability concerns as discussed in this article, there is still the laborious task of reporting the success or failure of marketing efforts. Platforms are able to effectively address this problem with real time traffic reporting and transactional data available at all levels from within the system. This multi-level reporting would be cumbersome, and transactional data nearly impossible, without a platform solution such as Ocoos.View Slides with an Example Case Study

Using the power of the network to amplify...

(11/04/2015) Enterprises in various industries engage with networks of small businesses as distributors, suppliers, or customers.   In general, independent small businesses have limited expertise and capability in sales/marketing.  According to Google, 50% of these businesses do not have websites and 90% of them do not have websites optimized for mobile platforms.   This is all in the context of 90% of consumers going to the internet as their primary method for research and increasingly doing so on mobile platforms. The situation is so extreme that Google has announced that it will penalize non-mobile optimized websites in their search ranking [mobilegeddon].In this article, we will show that by meaningfully engaging with their network on the topic of online infrastructure,  large brands can create a keiretsu effect which can amplify their brand, drive incremental sales, and strengthen their network.Network Marketing for Distributors:Enterprises such as insurance companies, financial services providers, or payment processors use large networks of independent agents for their sales/distribution. The impact of the internet is material because in terms of sales the agency channel is increasingly becoming non-competitive. Further, the efforts of these small businesses to engage on the internet often lead to situations where the major brand is not represented well.  Thus, the “find nearest agent” functionality from the main brand site is actually leading customers in a negative direction. What is the solution ?    Large Brands need to arm their network with more than some marketing literature and a physical sign.  They need to get intimately involved to enable the online lives of their network.  How ?Imagine the following solution:Brand builds online portals for their network with two options:whole agency website with brand portalbrand portal in the context of existing agency websiteSolution has the following characteristics:agency controls updates and local marketingbrand broadcasts content to the brand portal within websitesolution represents state-of-art (mobile, search, crm, analytics, etc)high level analytical information shared with brandWith this solution, the brand has the following advantages:Radically Improved Agency Effectiveness with ConsumersControl of the Brand within Agency WebsiteNew Advertising Vehicle..the Agency website acts as a digital billboardLocal Analytics integrated into enterprise analytics for advertising optimization“find an agent” functionality connected to brand portalFor the Agent,  there are also significant advantages:world-class online infrastructure to make them visible to customersbrand support for content updates (thus helping in SEO)analytics, crm, and data mining for marketing optimization at the brand and agency levelOverall, enabling the agent with online infrastructure allows brands to crowdsource marketing energy from their network, control the messaging of their brand, enable their network to differentially compete in the marketplace and accelerate sales.  It also sets the technology underpinning for the next generation of network marketing.Network Marketing for Suppliers:Leveraging the network is not limited to situations around sales/distribution. There are enterprises which use large network of independent suppliers to deliver services in situations ranging from emergency service (AAA) to home installation (Lowes).  For brands using the network as suppliers, the network also offers an invaluable opportunity to grow their brand, build incremental sales channel, and strengthen their network.Consider the situation for brands such as AAA.  Imagine they armed their network with online website resources which included AAA branding and dispatch capabilities.  With this change, AAA would  gain access to the 900K searches happening for local tow-truck services (65% on mobile devices).  This is the traffic from  non-AAA members. What an opportunity to move customers to AAA. In addition, AAA could offer centralized dispatch, billing, and financial rollup services to their network for a small fee.For the network member, AAA has simplified their life and provided an additional source of income.  For AAA, the network is stronger, and they have a path to convert end consumer to their club in a potentially self-service model. It also sets the technology underpinning for the next generation of network marketing.Network Marketing for Customer Members:Consider brands which sell primarily to businesses and drive member programs such as Target, Home Depot, or Staples.   For these brands, building a more intimate relationship with their customers is critical to their success. Today, the major point-of-engagement is when the customer walks into the retail store.  However, consider the situation:Brand offers customers a state-of-art online solution as a part of member services.As a part of this solution, brand integrates customer services (70% SMBs provide services) into the main brand website. The referrals create another opportunity for monetization. With this situation,  brands can build a much more valuable relationship with the SMB customers. This is a relationship where the brand can reach the customer well before they walk into the store.  It also sets the technology underpinning for the next generation of network marketing.Technology Solution:The technology underpinning for such a solution has some interesting characteristics.  From the point-of-view of the network players, the solution must primarily serve their needs in terms of capability and control.   Thus, large enterprise solutions with templated structures have typically not worked well. The traditional SMB website solutions (wix, wordpress, etc) also do not work in this situation due to the lack of scalability and enterprise level engagement.   At Ocoos, we have built a solution which uniquely mixes these two worlds in interesting ways.

Frost & Sullivan recommends Ocoos as Top Pick

(11/04/2015) Frost & Sullivan Features Ocoos as One of Three 'Top Picks'Frost & Sullivan, the leader in growth consulting with more than 40 offices worldwide, now features Ocoos as top three “Buyer's Guide Top Picks” for Enabling Successful eCommerce for Small Mid-Sized Businesses. This selection is independent confirmation not only of the services Ocoos provides, but the strongest validation – from the strongest study in the field – concerning the Ocoos value statement across a diverse array of industries. Full Article at Ocoos.com 

Companies that Recommend Ocoos Enterprise